Brand platform, visual identity, logo, packaging for the Brochet Réserve wine collection
Grown in the southern Loire Valley, the wines of Fréderic Brochet simply bear his name, "like a fish" (Brochet means Pike). They illustrate the unique characteristics of the house, the audacity, and the unparalleled expertise. The name is embraced. A serif typography is specially created for the logo. On the labels, the pike is printed with an iridescent gilding in various shades, distinguishing the grape varieties: Sauvignon Blanc, white wines, and red wines.