caroline benech

art direction & brand image


Visual identity, artwork & illustration, packaging

To lead the way in the world of luxury gastronomy, la maison Fauchon stands out through innovation and creativity. Tea, coffee, chocolates, and more are produced in small quantities with recipes that are frequently renewed.
For nearly 10 years, we have designed most of the packaging, embodying the spirit of "gift-giving". Festivity, joy, and an aesthetic of graphic contrasts are the guiding principles we have envisioned and implemented. The textures, materials, and printing processes are carefully chosen yet always adhere to a principle of economy of means. The ephemeral nature and limited editions of certain collections serve to enliven shelves and display windows all year round, reflecting the brand's ethos: to surprise and delight.